Day: September 25, 2024
SpinPromo.Club Review: Is It Worth It?
As indie artists, we’re always looking for ways to get our music in front of the right listeners. With so many playlist promotion platforms out there, it can be tough to know which ones will actually deliver meaningful results. Enter SpinPromo.club, a relatively new player in the game that combines traditional playlist promotion with Spotify ads — a unique approach that I've never seen before.
I decided to test SpinPromo to see if their two-part approach is really as effective as they claim. Here’s my honest review, weighing up the pros, cons, and whether it’s worth your investment in 2024.
What is SpinPromo?
SpinPromo’s big selling point is its hybrid approach to Spotify promotion. Instead of simply placing your music on playlists, they combine Spotify playlist placements with native Spotify ads, designed to target listeners who are most likely to engage with your music.
The campaign is split into two phases:
- Playlist Placement: Your song is added to relevant playlists with real, active listeners, leading to a noticeable increase in streams and monthly listeners.
- Spotify Ads: After your song gains traction through playlists, SpinPromo runs targeted Spotify ads to maximize listener retention and engagement.
This dual approach promises better engagement than traditional playlisting services and aims to deliver long-term growth by exposing your music to a larger, more targeted audience. But it is just another duck egg for indie musicians to waste money on?
My Experience with SpinPromo
I tested SpinPromo by running a campaign for one of my recent singles—a genre-bending track that I wanted to get in front of post-punk / new wave / indie rock music fans. I opted for their mid-tier package, priced at around $600. Here’s what happened:
Phase 1: Playlist Placements
Within a week, my track was placed on 7 playlists, with a combined follower count of around 227,000 followers. Surprisingly, these were mostly high-quality, relevant playlists full of the typical post-punk and new wave stalwarts (oh look, another playlist kicking off with The Human League) and not random lists full of fellow unsigned artists that stumped up their cash for a feature. There was one almost laughable placement on a playlist titled "Gym Workout 2024" - my music definitely isn't for those hitting the gym - but overall the placement targeting was pretty damn solid. I also saw a pretty significant boost in streams from these lists, with 28,819 streams counted from my placements within the first two weeks.
Phase 2: Spotify Ads
A few days after the final playlist placement went live, I received an email from SpinPromo telling me they were now transitioning to the Spotify ads phase. I was skeptical at first, namely because I've always found Spotify ads to be super expensive with low-quality results (you can read my full review here). But hey, I'd paid my cash and now it was time to see if their "dual promo" strategy actually works.
And surprisingly... it did.
Now, I'm not sure exactly how SpinPromo used my playlist data to target ad audiences (when pressed, one of their support agents told me it's based on API data and wouldn't reveal any more), but I can say that the results were very solid (compared to my attempts at running ads, at least).
By the end of Phase 2, I'd seen a noticeable increase in song saves (+304) and profile follows (+86). But more impressively, this engagement continued well beyond the "official" end of the campaign. At the time of writing, I'm still seeing streams, saves and follows coming through which I can only attribute to SpinPromo's work.
Pros of SpinPromo
After testing the platform, I found several areas where SpinPromo shines:
1. High Engagement and Real Listeners
SpinPromo isn’t just about boosting your stream numbers for a short period. The high engagement from real listeners made a huge difference in my overall growth. My save rate was much higher than with other services, meaning that listeners were genuinely connecting with my track.
2. Dual Approach for Maximum Reach
The combination of playlist placements and Spotify ads gives your track exposure from two different angles. Playlists get your song in front of the right audience, and then ads push it even further to the right listeners. This hybrid approach delivered better, more sustained results compared to other services I’ve used.
3. Consistent Growth Even After the Campaign
One of the most impressive things about SpinPromo is that my streams and engagement didn’t drop off after the campaign ended. Unlike other platforms where your numbers shoot up and then plummet once the promotion stops, SpinPromo’s dual strategy actually resulted in consistent streams and monthly listener growth even weeks after the campaign was over.
Cons of SpinPromo
While SpinPromo offers impressive results, there is one key drawback to consider:
1. Higher Pricing
SpinPromo’s hybrid approach comes at a cost. Their packages are slightly more expensive than other playlist promotion platforms, with prices starting around $300. For indie artists on a tight budget, this might feel like a significant investment.
Is SpinPromo Worth It in 2024?
In a word: yes.
While SpinPromo might be more expensive than other playlist promotion platforms, it offers far better engagement and long-term growth from my experience. For artists who are serious about growing their audience and building lasting momentum, the investment is well worth it.
Who Should Use SpinPromo?
- Indie artists with a marketing budget who want high-quality playlist placements combined with Spotify ads for maximum reach.
- Musicians who are looking for consistent listener engagement and long-term growth, not just a temporary spike in streams.
- Artists in niche genres who need targeted promotion to reach the right audience.
Who Should Avoid SpinPromo?
- Newer artists on a tight budget who may not be able to afford SpinPromo’s higher pricing.
- Musicians looking for a quick and cheap boost—SpinPromo is more about sustained growth than a quick, short-term spike.
Final Thoughts
The dual approach of playlist placements and targeted Spotify ads makes SpinPromo really stand out in a crowded market that often overpromises and underdelivers. The higher price point might be a hurdle for some, but if you’re looking for real engagement and a lasting increase in streams and followers, SpinPromo is definitely worth considering in 2024.
